Rich Maloney - CEO & Founder

We Exist For One Reason. To Be There When People Need It Most.

Born from 27 years of studying, creating, and one relentless obsession — what actually creates lasting change in a human being. Not theory. Not technology for the sake of it. The right support, at the right moment.

This is Quality Mind AI. And this is just the beginning.

Rich Maloney - CEO & Founder

Our Mission

To move the world - one mind, one heart, one moment at a time.

This isn’t a tagline. It’s a commitment-to every individual who deserves to think more clearly, every organisation that wants to genuinely support its people, and every corner of the world where human potential is waiting to be unlocked.

What We Value

These are the seven values that shape every decision we make, every product we build, and every person we work with.

Transformation Over Information

We don’t just educate-we rewire. Real change happens through repetition, not revelation. Knowledge alone has never changed a life. Daily practice does.

Every Person Matters

Whether you’re a CEO or a frontline worker, you deserve access to world – class support. There are no tiers of worthiness here. Everyone gets the best we have.

Results You Can Measure

We believe in proof, not promises. Everything we do is grounded in outcomes that are real, trackable, and meaningful. If it can’t be measured, we work harder until it can.

Human First, Technology Always

AI amplifies human potential-it never replaces human connection. We build technology that feels personal, because the people using it are.

Presence Over Perfection

Consistent, daily support creates more change than occasional brilliance. We show up every single day-and we’ve built a platform that does the same.

Growth Without Limits

For our clients, our partners, and ourselves-we believe the ceiling is always higher than it looks. Potential is not fixed. Neither are we.

Heart in Everything

From the way we coach to the way we do business-we lead with genuine care, always. This work matters to us. Every single person we work with matters to us.

The Founder - Rich Maloney

Quality Mind Global began with a single question from founder Rich Maloney:
Why do some people change, and others stay stuck, even when they want to?
His search for that answer was not academic. It was personal.
Expelled from school, struggling with depression, and overwhelmed by pressure at a young age, Rich experienced firsthand what it feels like to have no control over one’s own mind. Even after reaching the elite level of AFL football, he found himself mentally unprepared for the demands of high performance.

That experience became an obsession — not with success, but with why change actually sticks.

Over the next 27 years, Rich studied neuroscience, psychology, and performance under pressure — not to collect knowledge, but to build something that works in real life. That work took him across 15 countries, training over 700 coaches and consultants in mindset, culture, and peak performance — and earning recognition as a finalist in the 2017 Telstra Victorian Micro Business of the Year and the Australian Optus Business Awards across Business Leader of the Year and Export Business of the Year.

His ideas have been published in four books — The Minds of Winning Teams, Injury-Free, Engage & Grow, and Stress-Free — each exploring the intersection of mindset, performance, and lasting transformation.

That body of work became Neuro-Repetition™ — a methodology now applied with elite athletes, executives, and everyday individuals, producing consistent, measurable transformation where other approaches failed.

27 YEARS IN THE MAKING

One to one. One to ten. Now one to tens of thousands.

Quality Mind AI was not built in a lab. It was built in the field—through 27 years of working directly with real people, refining a methodology at every level of scale until it proved itself at each one. What you are looking at today is the result of that journey.

2007—One to One

It began with a single person in a room. Rich Maloney coaching individuals — one conversation, one transformation at a time. The methodology had to work at its most personal, most human level first. It did. This is where Neuro-Repetition™ was born.

2012—One to Groups

The framework was systemised and taken into small groups. What worked one-on-one had to hold when delivered to ten people simultaneously — without losing the depth, the personalisation, or the results. It did. The system became scalable without becoming generic.

2019—One to Thousands

The Quality Mind app brings the daily practice to participants’s pockets. 300+ guided meditations, thought-pattern tools, journaling, mood tracking, and direct access to coaches — all designed around Neuro-Repetition™. The model scales globally while the human coaching relationship remains at its centre.

Now—One to Tens of Thousands
Quality Mind AI is the fourth evolution, taking a proven methodology that transformed thousands and scaling it through intelligent technology. It delivers personalised daily check-ins, adaptive support, and 24/7 mental fitness reinforcement between sessions. The human connection remains at the core, with AI enhancing every moment in between.

The Team Behind the Work

Quality Mind AI is driven by a small, committed team that has all experienced the methodology firsthand. This isn’t theory to them, it’s something they live, apply, and deliver every day.

Behind them sits a broader network of 30+ trained and certified coaches and practitioners, all operating within the Quality Mind AI methodology—extending our reach without ever compromising the depth of what we deliver.

Rich Maloney

Founder & CEO

Creator of Neuro-Repetition™ and the driving force behind Quality Mind Global and Quality Mind AI. With over 27 years of experience, Rich has worked with elite athletes, executives, and individuals across the world, building a methodology grounded in real-world results, not theory.

Vida Joy

Operations Manager

The operational backbone of the organisation, ensuring every program, coach, and client experience runs seamlessly. Her work enables Quality Mind to deliver consistently at scale.

Shaun Higgins

Strategic Partnerships

Shaun Higgins spent 16 years at the elite level of Australian football. After experiencing Quality Mind AI firsthand, the shift in his own mindset and performance said everything. He’s here because it worked — and he wants to be part of what’s being built.

Dyson Heppell

Strategic Partnerships
Dyson Heppell captained Essendon Football Club through some of the most challenging periods in the club’s history. After going through the program himself with Rich, the results spoke for themselves. He brings deep alignment with what Quality Mind AI stands for — resilience, daily mental preparation, and performing consistently under pressure.

Jordan Lampi

Corporate Partnership Manager

Jordan brings 15+ years of sales and business development experience, with a track record of building genuine relationships across health, fitness, and performance industries. He works at the intersection of sales, coaching, and performance — helping people and organisations unlock what they’re already capable of.

Mason Gothard

Digital Marketing & Lead Generation
Mason drives the front end of the business through high-performing campaigns, funnels, and client acquisition strategies. The engine behind QMAI’s digital presence and growth.

Jean Loue Leonardo-Acedilla

Marketing Manager

Jean works directly with our coaches and practitioners to bring their marketing strategies to life — from social media and landing pages to content that drives real engagement. With over seven years in digital marketing and a sharp focus on AI integration, she helps the network scale smarter and show up with greater impact.

What is NEURO-REPETITION?

Neuro Repetition—original IP. Not licenced. Not adapted. Built from scratch.

Neuro-Repetition™ is Rich Maloney’s own proprietary technology—designed, developed, and refined over 27 years of hands-on coaching across sport, business, and life. It is the engine behind every Quality Mind transformation, and the reason our clients leave reviews like the 140+ five-star ratings independently verified on Google.

This is not licenced methodology or adapted science. It is original intellectual property, built from scratch by someone who lived the problem before he solved it—and tested on real people over nearly three decades.

What it is:

A proprietary behavioural reinforcement technology that rewires how people think, respond, and perform—through consistent, structured repetition of proven mindset frameworks.

Why it works:

Up to 95% of behaviour runs from the subconscious—automatic programs installed before age seven. The conscious mind learns from insights. The subconscious only learns through repetition and practice. Neuro-Repetition™ is built on this reality: delivering daily reinforcement until new thinking patterns override old ones automatically.

What makes it unique:
Neuo-Repetition™ draws from neuroscience, CBT, positive psychology, meditation, somatic awareness, heart coherence, brainwave science, and ancient philosophy — combined with real-time AI support, purpose-built audio, and daily repetition to create change that goes deeper than mindset and lasts longer than motivation.
The proof:

140+ independently verified five-star Google reviews. Not curated. Not selected. Every review reflects a real person whose life or performance changed.

Stress-Free: How to Thrive Under Pressure in Unprecedented Times

Download Your Free Stress-Free Book

Get your free copy and discover simple, practical ways to reduce stress, stay calm, and handle pressure with more confidence.

Authored by : Rich Maloney

Book featured on

What Readers are Saying

April
Sensational Read!
This is a game changer! The timing for this book could not be better. It allowed me to be able to identify ways to overcome fear, stress and overwhelm at a time when how whole world has been impacted by COVID-19. Personally I was more impacted by fear and anxiety than I had even realised. The lift - weightlessness - shift I have found from many of Richard's books, systems and programs is difficult to describe. Do yourself a favour and start here.
Almudena Gil
Life changing!
This is a MUST read! Has helped me enormously to move from illness and back to health and energy which now feels endless. Just like we train our bodies, our minds are in need of new habits capable of transforming ordinary lives in extraordinary adventures where anything is possible. Thank you for making it deep yet simple and clearly actionable and own-able. Theory and inspiration are good but not enough; we need a step-by-step process and practice to turn theory into sustainable habit changes and transformation. Thank you STRESS FREE.
ISIK SERIFSOY
Perfect Touch to Stop Limiting Beliefs!
It is a great book and a real tool to work on your limiting beliefs. It helps you to understand how your life was effected just because of your limiting beliefs unto now and how you can change them easily . If you want to live your dreams, you should start to change your limiting beliefs... Or just start it by reading this book!
Hermenegildo Cavalcanti
Deve ser Lido! Transforma a sua Vida
This book reveals important concepts for having quality of life. These are practical and important concepts to truly transform your life. Richard, through years of his experience and many studies, brings a consolidated knowledge that, applied, greatly improves mental and physical quality, generating energy for everyday life, thereby improving his performance in all areas of life. It must be read and I highly recommend it
Leigh Stafford
Game Changer
Amazing book. Simple in its teachings although not everyone is easy to do! A must for those who want to simplify the way they think and the way they choose to be.
Irving Paul
Resist stress and anxiety
Insightful, vulnerable while resilient - and most of all relevant to today's global situation. This book shows us that internal strength is within reach. I'm much better equipped after having read this!
Carol Fox
Perfect time to be reading this book
Easy to follow steps to reduce anxiety and create a stress free life. Richard is knowledgeable and is capable of sharing his tools and techniques in a way that can be used straight away. Highly recommended read for anyone wanting to be their best self.
Adam Murie
Highly Recommended
It helped me focus on what is important and re-engage with my career. Not just theories but also provides tools to make this happen. Highly recommended.
Nathalie Gevinti
Very practical
A great book for both individuals and organisations alike, with applicable tools, relstable examples and great case studies. Thumbs up.
Inga
Life Changing!
This book describes such practical and easy to follow processes to not just remove stress but to create a life where I am creating exactly what I want rather than life just happening to me. I have never been happier in myself or felt more on track in my life than I do now. The Personal Activation System has done exactly that, it has activated the part of me that is purposeful, passionate and I can truly say I love being me!
Adam
Powerful tool for all to use
Excellent Book! Clearly explains a number of topics and gives the reader practical tools to be able to manage stress straight away! Would recommend for anyone who needs something different to help take the pressure out of life, and for anyone looking to make improvements in their personal, work or family life!
John
Great read
This was a terrific read. A great mixture of modern day science and ancient wisdom, all delivered in a systemized approach. Easy to read with a lot of ahh nah moments.
Margaret Schultz
This book changed my life. I must read especially now
This book changed my life!! So much wisdom that I have take and adopted into my life!
For over two decades, the question has been:

What is the fastest way to create lasting change in anyone who wants it?

Quality Mind AI is the answer, delivered at scale.

If you have read this far, something in here resonated. That is usually where it starts. A quiet recognition that what is being described is the gap you have been feeling between where you are and where you know you are capable of being.

We would love to talk. No Pitch. No Pressure. Just an honest conversation about whether Quality Mind is right for where you are right now.

Human Intelligence. Reinforced by AI. Delivered at Scale.